白酒文化主题特色旅游深度开发研究——宜宾个例分析

In-depth Development of Liquor Culture Theme Tourism——A Case Study of Liquor Culture Theme Tourism in Yibin

作为中华传统文化的重要表征之一,中国白酒文化具有旅游文化资源的属性特征。在中国白酒之都宜宾,白酒文化的地域文化特色尤为明显。在分析宜宾市白酒文化旅游开发现状基础上,提出宜宾市白酒文化旅游资源的开发驱动力、关键及保障举措,力图通过宜宾白酒文化主题特色旅游的深度开发,将宜宾白酒产业优势转化为白酒文化优势、白酒旅游优势,同时提升宜宾城市形象,促进其更新发展。

Liquor culture is a cardinal feature of traditional Chinese culture, which has the attribute character of the resource of tourism culture.As liquor capital in China, Yibin is featured by its regional liquor culture. Based on the analysis of the present situations of liquor culture theme tourism in Yibin, some advice for in-depth development of liquor culture theme tourism were put forward including the driving force, the key points, and the guarantee measures in order to transform liquor-making industrial advantages in Yibin into liquor cultural advantages and liquor culture tourism advantages and further to upgrade the city image of Yibin.