根植于地域文化的城市形象设计——以阜阳城市形象设计为例

City Image Design Based on Regional Culture——Taking City Image Design of Fuyang as a Case

在全球经济一体化以及城市化建设迅猛发展的背景下,我国城市建设也日新月异,但是在城市形象设计中对地域文化的忽视及城市地域特色的流失,造成了千城一面,城市形象趋同的现象很突出。笔者认为应将城市形象设计根植于地域文化,设计出具有地域特色的城市形象,通过外在特征展现城市内在精神和区域文化底蕴。只有扎根于地域文化沃土之中的城市形象设计,才更富有特色和生命力。

Under the background of the global economic integration and the rapid development of city construction, the city construction in our country also changes rapidly, but in the design of city image, the neglect of the regional culture and the loss of city regional characteristics result in similarity of different cities. The author censiders that city image design should be rooted in the local culture to design the city image with local characteristics, showing the internal spirit of the city and regional culture through the external characteristics. City image design rooted in the regional culture soil will have characteristics and vitality.