论现代视觉传达设计中“形”的再认知

Recognition of “Shape” in Modern Vision Communication Design

形既是具体的,也是抽象的。中国国画中的形就具有这样的特征。西方古典绘画的形就是在架上绘画中塑造了二维空间中的视觉假象,因此这个"形"可感、可触,亦可想象、可预知、可体味。每个形因其所附有的客体不同,而具有不同的品格特征。

The shape is not only specific, but also abstract. The shape in Chinese painting has the feature. The shape in western classical painting creates a visual illusion of two-dimensional space in easel painting, which can be sensed, touched, imagined, predicted and appreciated. Each shape accompanying with different objects has different characters.