基于附加服务的供应链竞争策略研究

Research on the Competition Strategy in a Supply Chain with Value-added Services

本文考虑包含一个零售商和两个制造商的供应链,在制造商提供产品和增值服务的基础上,利用Stackelberg博弈建立模型分析在制造商主导条件下其将服务外包给零售商前后的产品最优定价策略。研究发现当制造商将服务外包给零售商后,供应链竞争策略会受到零售商服务成本系数影响,产品的批发价格、销售价格和服务水平都会随着零售商服务成本系数的降低而升高。

This paper considers a supply chain with one retailer and two manufacturers who provide products and value-added services to customers. When the manufacturer is the leader in Stackelberg game,the paper establishes the model to discuss the optimal pricing strategy of products under the situation of whether the manufacturer will outsource service to retailer or not. It shows that when manufacturer gives outsource services to retailer,the competition strategy in the supply chain will be affected by the retailer＇s service cost coefficient,and wholesale prices,sales prices and service level will rise,when the retailer service cost coefficient decrease.