注意力经济与四川旅游业的发展

Attention Economy and the Development of Tourism in Sichuan

四川省拥有丰富的旅游资源,如何将资源优势转化为市场优势是四川旅游业进一步拓展的关键所在。本文认为,要增强四川旅游资源的竞争力应引入注意力经济的思想,通过概念营销来提高四川旅游资源的知名度,并塑造出四川旅游的品牌形象。

Sichuan province has rich tourist resources.Then the crucial point of developing the tourism in Sichuan is how to transfer the advantage of resources into the advantage of market.The authors believe that the thought of attention economy should be introduced in order to enhance the competitiveness of tourist resources in Sichuan in order to improve the popularity of tourist resources in Sichuan by conception marketing,and create the whole brand image of Sichuan tourism.