摘要
大型超市选址的合理性研究是企业管理者关注的热点问题。选取消费能力、交通便利性、竞争压力和商业繁荣度四个评价指标,建立基于数据包络分析(DEA)的大型超市选址分析综合评价模型,对天津市内六区的22个大型超市选址的合理性进行分析的结果表明:天津市各大超市的顾客消费潜力差别明显,周边区域的公共交通资源需要完善,超市发展空间较大,同时应注重大型商业圈的打造。
The study of the rationality of location of supermarkets is a highlight issue concerned by enterprise manage- ment. This paper selects consumption capacity, traffic convenience, the pressure of competition and commercial prosperity as the evaluation indexes. Then, a mathematical model on the comprehensive evaluation of the rationality of supermarket location is es- tablished by using data envelopment analysis （DEA） theory. At last, the rationality of twenty-two supermarkets site selection in six center districts of Tianjin is analyzed by this method. The results show that difference of customer consumption potential is ob- vious, and the resources of public transport need to be improved. Besides, the development space of supermarket is larger and the building of large commercial center is taken seriously for Tianjin supermarkets.
出处
《内蒙古大学学报（哲学社会科学版）》
2015年第2期86-94,共9页
Journal of Inner Mongolia University(Philosophy and Social Sciences)
基金
国家自然科学基金(项目批准号:71261017)
天津市教委社科重大项目(项目批准号:2012ZD35)
国家大学生创新创业训练计划(项目批准号:201210069002)
关键词
大型超市
选址
综合评价
数据包络分析
Large supermarket
location
comprehensive evaluation
data envelopment analysis
