国标《品牌价值评价 旅游业》的编制及要点说明

Drafting Explanation of National Standard “Brand Valuation —Tourism”

国家标准GB/T 31284—2014《品牌价值评价旅游业》已于2014年12月1日正式实施。文中对该标准制定的背景、编制过程、标准结构以及要点进行了说明。

The national standard ＂Brand valuation--Tourism＂（ GB/T 31284--2014） has been implemented in December, 2014. This paper describes the background of this standard, the preparation process and the explanation of the key items during drafting the standard which may be referred when this standard is being performed.