大学生集群行为的发生机制及其疏导策略

The Mechanism of College Students' Collective Behavior and Grooming Strategy

大学生集群行为既有一般集群行为的特点,又具有高度集中、易被诱发、易被引导的年龄特征。宏观微观环境因素、大学生群体自身特点、诱导事件的直接诱因、互联网和新媒体等行为动员手段,综合形成大学生集群行为的发生发展机制。建构高权威的校园媒体、发挥舆论领袖作用、加强预防预警和应对等,是引导大学生理性集群、避免消极演化的有效策略。

The collective behavior of college students has both the general characteristics of general collective behavior and a highly centralized, easily induced, easily guided characteristics of the age. Mac- ro and micro environmental factors, the student population to its own characteristics, the direct cause of induced events, the ability of the Internet and new media to mobilize contribute to the formation and de- velopment mechanism of college students＇ collective behavior. Construction of the high authority of cam- pus media, exerting the roles of opinion leaders , and strengthening early warning and response prevention are effective strategies to guide students＇ rational assembles and avoid negative evolution.