浅析多功能包装设计的应用研究

Application for the Package Design with Multifunction

分析了包装设计的现状,单纯的外包装在当前社会发展下已不足以吸引消费者,所造成的浪费也远多于包装功能所体现的价值.从功能多元化的方向进行探究后发现在基础的外包装功能中,其多功能性可以增加企业和品牌的宣传;重复利用使外包装更具有使用价值,与消费者形成互动,给人们的生活带来方便和乐趣,更使环境得到了保护,引导了一种低碳环保的良性消费观.

The present situation of packaging design was discussed in this paper,which found that the pure outer packing in the current social development was not enough to attract consumers,and the waste was also far more than the value embodied in packaging function. After the investigation of the functional diversification,we found that its versatility can increase the corporate and brand publicity in the functional diversification,it has more value in use if we repeatedly use the outer packing. If we interact with consumers,it＇ll bring convenience to people＇s lives and fun,and the environment can be protected,which guide an ideal of consumption of low carbon.