新媒体时代高校网络舆论的特点与引导对策

Characteristics and Guidance Strategies of Internet Public Opinions of Higher Learning Institutions in New Media Era

新兴网络媒体的出现正潜移默化地影响着大学生的认知、情感、思想和行为方式,并形成了具有大学生群体特征的网络舆论行为。高校网络舆论的热点涉及校园生活的方方面面,反映出大学生群体的各种思想动态,甚至会形成引发群体性事件的舆论危机。因此,研究高校网络舆论的特征,动态分析校园网络舆情,妥善引导网络舆论、处理舆论危机,具有十分重要的现实意义。

The emergence of new network media is subtly influencing the perception, emotion,thought and behavior of college students and has formed public opinion behavior characterized by college student groups. The hotspots of Internet public opinion involve all aspects of campus life and reflect various ideological trends of college student groups and even lead to the public opinion crisis of group incidents. For this, it is of important and realistic significance to study the characteristics of Internet public opinions of the institutions, dynamically analyze campus network public opinions, properly guide network public opinions and deal with the crisis of the public opinions.