基于CIS的户外广告与城市形象建设的关系研究

The Relationship between the CIS-based Outdoor Advertising and City Image Construction

目的研究户外广告与城市形象的关系。方法借助企业形象识别系统(CIS)的相关理论,分析户外广告在整个城市形象建设中的定位和作用,提出城市视觉形象识别系统的概念,厘清户外广告与城市形象建设的关系。结论建立户外广告大视觉系统与子视觉系统的方案,制定符合当代城市发展趋势的户外广告视觉规划原则。

It studies the relationship between the outdoors advertisement and the city image construction. Based on the related theory of Corporate Identity System（CIS）,it first introduces the position and role of outdoor advertisements in the construction of the overall city image,then proposes the definition of City Identity System,and finally clarifies the relationship between outdoor advertisement and the city image. On the basis of the development of the scientific system,in line with the trend of the contemporary city outdoor advertising visual planning principles should be formulated.