摘要
文章主要介绍了一种适用于工业和商业产品领域的产品形象策略的操作方法,此方法通过基于品牌和市场竞争以及用户诉求三大要素,经由理解-分析-创造的步骤来产生产品形象策略。在文章的最后,作者就如何实施企业产品形象策略进行了讨论。
A methodology for B2 B product identity strategy planning, the article introduced how to create product identity strategy based on analysis brand image, competition environment and client demand these three key elements and describe the process of strategy building： understanding analysis-create. The article also discussion the deploy method of product identity strategy in product design practical.
