广西沿海地区篮球俱乐部发展现状及对策研究

On the Development Situation and Countermeasures of Basketball Club in the Coastal Areas of Guangxi

采用访谈、问卷调查等方法对广西北部湾沿海的钦州、北海、防城港三市中具有代表性的篮球俱乐部的组织管理人员、教练员、运动参与者等进行调查,发现广西沿海地区成规模的篮球俱乐部偏少且存在场地、器材不足,教练员的专业水平参差不齐、管理能力较差,健身行业专业化程度较低及宣传力度不够等问题,为此应健全市场管理政策与法规,扩大篮球俱乐部消费群体,培养复合型管理人才,加强宣传力度,为篮球俱乐部更好地发展提供理论依据。

This paper adopted interviews, questionnaires and other methods to investigate the organization managers, coa- ches, players and other sports participants of representative basketball clubs in three cities of Qinzhou, Beihai, Fangcheng Port in Guangxi Beibu Gulf coast and found that there existed many problems including insufficient basketball club venues, lack of equip- ment, uneven professional level coaches, poor management, low fitness industry specialization and insufficient propaganda in the northern Gulf coast region. Therefore, this study proposes relevant countermeasures including improving sound market manage- ment policies and regulations, expanding the consumer groups, cultivating comprehensive management talent, strengthening prop- aganda and other measures to provide a theoretical basis for its better development.