基于商业模式创新的开放大学建设路径

On Construction of China Open Universities Based on Business Model Innovation

作为一项国家教育发展战略,"办好开放大学"在目前的实践中还没有突破现有的思维模式和运作模式,而伴随着现代信息技术飞速发展和教育格局的变化,如何创新开放大学建设路径和模式选择,事关我国电大系统的转型升级及开放大学的可持续发展。鉴于开放大学所具有的现代信息技术和教育教学深度融合的特质,在其建设实践中,引入现代商业模式理论并研究基于商业模式创新的开放大学建设路径是非常现实和必要的。开放大学商业模式的核心在于客户价值主张、价值网络重构和大学治理模式,其构成要素包含客户基础、内外部的结构与流程、技术及资源开发运用能力、战略愿景与使命、支持联盟与合作伙伴关系等。要创新开放大学商业模式,探寻未来发展路径,就要从变革定位和客户价值主张、改变收入模式和成本结构、掌握关键资源能力及标准、再造价值链条和伙伴关系四个角度入手,以期实现我国开放大学建设及现代远程教育的可持续跨越式发展。

As a national education development strategy,the construction of china open universities has not broken the existing mode of thinking and mode of operation.However,with the rapid development of modern information technology and the changes in the pattern of education,how to innovate the construction path and model selection is related to the transformation and upgrading of radio and TV universities system and the sustainable development of China open universities.Based on the modern business model theory which is introduced into the constructing practice of open universities,the paper analyzes that the business model innovation is necessary for the construction of modern open universities.Combined with the open universities’ characteristics,the paper constructs a business model of the open universities,which is centered on customer value proposition,value network reconfiguration,and university governance model,including demand creation and customer base,internal and external structures and processes,ability to exploit and use technology and resource development,strategic vision and mission,support alliances and partnerships,and so on.Then the paper analyzes the path selections to achieve business model innovation of open universities from the aspects such as to transform the position and customer value proposition,to change the revenue model and cost structure,to master the key resource capacity and standards,and to reconstruct value chain and partnerships.This article aims at providing theory reference and decisions pursuant for the system construction of the open universities.