基于创新扩散理论的移动图书馆采纳实证研究——性别和学科背景的调节作用分析被引量：10

An Empirical Study of Mobile Library Adoption Based on Innovation Diffusion Theory : The Moderation Effect of Gender and Subject Background

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摘要移动图书馆作为移动互联网时代图书馆的最新服务方式,其使用意愿受众多因素的影响。文章基于创新扩散理论,通过问卷调查和结构方程建模进行实证研究,探索影响移动图书馆采纳的因素以及采纳动机的调节作用。研究表明相对优势、易用性、兼容性和形象同时影响使用意愿,性别和学科背景对4个采纳动机的影响都起到调节作用。 Mobile library is the latest service mode in the mobile Internet era and its usage intention is affected by many factors. Based on innovation diffusion theory, an empirical study was conducted through survey questionnaires and structural equation modeling to explore the influencing factors of mobile library adoption and the moderating effect of adoption motives. It turns out that relative advantage, perceived ease of use, compatibility and image have impacts on the usage intention mutually, and gender and subject background moderate the adoption motives.

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出处《图书馆学研究》 CSSCI 2015年第7期45-53,共9页 Research on Library Science

关键词移动图书馆创新扩散调节作用结构方程建模 mobile library innovation diffusion moderating effect SEM （Structural Equation Modeling）

分类号 G250.76 [文化科学—图书馆学]

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