赣南脐橙出口现状及竞争力影响因素

Export Status and Competitiveness Influencing Factors of Gannan Navel Orange

为提高赣南脐橙出口竞争力,促进赣南脐橙产业发展提供理论参考,基于2004-2013年赣南脐橙生产与出口的相关数据,归纳总结了其出口的现状,并从成本、品质、营销和贸易环境方面对影响其出口竞争力的因素进行了分析。结果表明:赣南脐橙出口量和出口企业数量呈上升趋势,但出口量占产量的比例呈下降趋势,规模较不稳定,自营出口量不足,出口形式单一,出口市场集中。商品化与产业化程度、自营出口与营销能力、物流等配套服务水平以及国际贸易环境是影响其出口竞争力的主要因素。

To provide a theoretical reference for enhancing export competitiveness of Gannan navel orange and promote the industrial development,based on relative data of production and export of Gannan navel orange during 2004-2013,export status was summarized and factors influencing the competitiveness were analyzed from aspects of cost,quality,marketing and trade environment.Results：Export volume and number of the enterprises of Gannan navel orange increased,while proportion of export volume to yield decreased with unstable scale, insufficient self-support export volume, sole export form and concentrated export market. The main factors influencing export competitiveness included commercialization and industrialization degree,self-support export and marketing capability,supporting service level for example logistics and international trade environment.