摘要
以山东省两支CBA球队的商业价值量化评价为研究对象,运用文献资料法、问卷法、访谈法等,通过观众消费者角度对山东省两家CBA球队价值、球队价值取向评价、商业价值的理论内涵进行研究。在此基础上构建CBA球队价值取向评价指标体系,对指标权重进行分配,进而从观众消费者的角度对球队的商业价值给予评价。
This thesis sets the quantitative evaluation of commercial value for two CBA teams in Shandong as the research objects.By adopting the methods of literature review,questionnaire,in-terview and mathematical statistics and from the perspective of spectator consumption,it studies the 2 Shandong CBA teams from the aspects of the value,the value orientation and the theoretical con-notation of commercial evaluation.On the basis of that,the index system of value orientation evalua-tion for CBA teams is to be established,which arranges the index weight in order to evaluate the commercial value of the teams from the perspective of spectator consumption.
出处
《山东体育学院学报》
北大核心
2015年第1期34-40,共7页
Journal of Shandong Sport University
关键词
观众消费者
山东省
CBA球队
商业价值
评价
perspective of spectator consumption
Shandong CBA teams
commercial value
evalu-ation