4[1]Woodruff, R. B..Customer Value: the Next Source for Competitive Advantage [J].Journal of the Academy of Marketing Science,1997,25(2):139-153.
5[2]Butz, Howard E., Jr. and L. D. Goodstein.Measuring Customer Value: Gaining the Strategic Advantage [J].Organizational Dynamics,1996,24(3):63-77.
6[3]Buzzell, R. and B. Gale.吴冠之等译.战略与绩效 [M].北京:华夏出版社,2000.
7[4]Collis, David J. and Cynthia A. Montgomery.Competing on Resources: Strategy in 1990s [J].Harvard Business Review,1995,73(4):118-128.
8[5]Conner, Kathleen R. and C. K. Prahalad.A Resource-based Theory of the Firm: Knowledge Versus Opportunity [J].Organization Science,1996,7(5):477-501.
9[6]Day, George S. and Robin Wensley.Assessing Advantage: a Framework for Diagnosing Competitive Superiority [J].Journal of Marketing,1988,52(2):1-20.
10[7]Day, George S.白长虹等译.市场驱动型组织 [M].北京:机械工业出版社,2003年.