阳春市依托农业文化资源发展创意休闲农业的SWOT分析

SWOT Analysis on the Yangchun City's Creative Recreational Agriculture Development Based on the Resources of Agricultural Culture

阳春市依托其农业文化资源发展创意休闲农业,既能更好地满足人们体验与自然和谐相处的休闲需要,又能满足发展农村经济增加农民收入的需要;既可以提升休闲农业产业竞争力,又能促进阳春休闲农业转型升级。阳春有得天独厚的旅游资源优势和丰富的农业文化资源,具有发展创意休闲农业的基础;但休闲农业项目数量少档次不高,缺乏科学统一规划,文化内涵挖掘不够等。乡村旅游和农业休闲市场的快速发展,政府部门对休闲农业和乡村旅游高度重视,都为创意休闲农业的转型发展提供契机,也应该正视创意休闲农业;与此同时,创意休闲农业也面临挑战,如滨海旅游市场的挑战、人才流失的挑战和资金转移的挑战。

The city of Yangchun develops creative recreational agriculture based on its agricultural culture resources, which satisfies not only the need of providing customers with the leisure entertainment in a harmonious relationship with nature but also the need of enhancing the economic development of rural areas which realizes higher income for farmers .At the same time, the development of creative leisure agriculture helps improve the competitiveness of the leisure agriculture, and promote the transformation and upgrading of leisure agriculture in Yangchun. With the unique abundance of tourist and cultural resources of agriculture, Yangchun enjoys the basis to develop creative leisure agriculture. However, there are still problems in its development, like small quantity and underdeveloped quality, lack of scientific and unified plan, being unable to digging out the deep cultural connotation. The booming market of rural tourism and agricultural leisure along with the high attention paid by local government, have brought good opportunity for the upgrading and transformation of creative leisure agriculture. Therefore, proper attention should be paid to this industry. Meanwhile, the creative leisure agriculture is also faced with challenges, like the challenges from coastal tourist cities, brain drains and the transference of capital.