在线存储服务持续使用意愿研究——基于用户满意度和感知风险视角

Research on Continual Usage Intention of Online Storage Service——A Perspective of User Satisfaction and Perceived Risk

基于用户满意度和感知风险的视角,构建了用户持续使用在线存储服务意愿的影响因素模型。通过调查问卷方式搜集数据,利用偏最小二乘结构方程模型方法对226个在线存储产品用户的样本数据进行分析,发现用户满意度对用户持续使用在线存储服务意愿有显著作用。感知风险对用户持续使用在线存储服务意愿的影响不显著,而对用户满意度有直接作用。

Based on the perspective of user satisfaction and perceived risk, we conduct an influencing factor model about the continuance intention of online storage service. Collecting data by survey question- naire and analyzing data of 226 Internet users by PLS, it turns out user satisfaction has a significant positive effect on continuance intention. However, perceived risk has a direct effect on user satisfaction rather than continuance intention.