产品价格与产品质量水平决策问题博弈分析

Game Analysis about the Decision Problem Between the Product Price and Quality Level

供应链的成员包括原材料提供商、产品生产工厂、产品销售单位、客户等多个成员,由于各成员间独立性和利益的不一致性,协调这一产品供应链的运作,要求我们必须为其设计有效的分配机制。文章在回顾了国内外学者研究成果的基础上建立了组织内部单产品生产工厂与单产品销售单位组成的两级供应链模型,分析了完全信息静态博弈、完全信息动态博弈与供应链协同合作三种情况下,产品生产工厂与产品销售单位的价格—产品质量水平均衡,对组织产品供应链节点各单位企业之间的合作与整体效益提高有一定的实际意义。

The members of the supply chain include raw materials providers, product production factory, product sales units, customers and other members, due to the independence about the interests and inconsistencies between the members, it requires us to design effective allocation mechanism for these members to coordinate the supply chain operations. The research based on the results of scholars at home and abroad, and set up a two-stage supply chain model on the basis of single product production plant and product sales unit in one whole organization, analyzed equilibrium about the price and product quality level between the product production factory and sales unit in following three cases, such as the complete information static game, the dynamic game with complete information and supply chain collaboration. This paper has certain practical significance to increase the overall benefit and the cooperation between enterprises in the supply chain organization.