ERP视角下的家电企业营销渠道优化

Optimization of Marketing Channels of Household Appliance Enterprises: An ERP Perspective

针对家电企业营销渠道现状,分析了ERP视角下家电企业营销渠道发展中存在的问题,通过ERP和营销渠道两个核心要素整合的研究,探索了适合现有的家电企业营销渠道优化的途径,从而提高整条营销渠道的竞争优势。

In this paper, in view of the current status of the marketing channels of household appliance enterprises, we studied the problems therein from an ERP perspective and explored the path for the optimization of the current marketing channels of these enterprises to improve the competitivity advantage of the whole channel.