项目教学法在营销专业技能课中的应用——以《市场调查与预测》课程为例

The Application of Project Teaching Method in Marketing Professional Skills Course——Taking the Market Research and Forecasting Course as an Example

《市场调查与预测》课程是培养市场营销专业学生进行市场调查分析与预测能力的专业技能实践课程,在教学中运用项目教学法,让学生在学中做,做中学,在增强学生学习兴趣的同时,突出学生实践能力的培养。通过项目教学法的运用,充分体现以学生为主体、以教师为主导的课堂教学思想,把"教、学、做"融为一体,有效地培养学生的实践能力。

Market Research and Forecasting is a professional practical course which helps to cultivate the Marketing majors the ability in market research, analysis and prediction. The application of project teaching method in teaching can enhance the students learning interest and cultivate their practical ability by the means of practicing in learning as well as learning through practicing. In this article, through the application of the project teaching method which embodies the teaching thought of student-centered and teacher-dominated and combines teaching, learning and practicing, the teacher can effectively cultivate the students practical ability.