基层银行声誉风险管控存在的问题及建议

Problems and Suggestions of the Grass-roots Bank Reputation Risk Management

近年来,各地反映服务纠纷的信访件逐年增加,在这类信访件占到银行业全部信访件的四成,并呈逐年递增的趋势,部分信访人还积极通过电视台、报刊、网络等媒体来扩大舆情,主张权利,容易引发银行的声誉风险。防范银行声誉风险,应从提高认识、优化服务、加强培养、加强研判及加强沟通入手。

In recent years, around the letters refl ect service disputes is increasing year by year, in these letters to the banking sector accounted for all the letters into four, and showed increasing trend, part of the complainants also actively through television, newspapers, Internet and other media to expand public opinion, rights advocate, easily lead to the bank reputation risk. To prevent bank reputation risk, should improve the understanding, strengthen the training, optimization services, strengthen the study and strengthen communication with.