浅谈电视媒体中数字媒体技术的发展与应用

On the Development and Application of Digital Media Technology in TV

信息技术的快速发展使传统媒体的传播途径发生了翻天覆地的变化。在传统的信息传播中,电视媒体起着举足轻重的作用,而随着网络传输速度的提升,数字通信技术与计算机技术的融合,派生出了一门新的学科——数字媒体技术。论述了数字媒体技术的发展现状,并分析了电视媒体中数字媒体技术的发展方向和趋势。

Thanks to the fast development of information technology,earth-shaking changes of traditional media have taken place. In the traditional mode of information dissemination,TV plays a critical role. However,with the updating of network transmission rate and the integration of digital communication technology with computer technology,a new discipline has been given to birth,that is,digital media technology. This paper discusses the development status of the new discipline and analyzes its development orientation and development trend in the TV sector.