摘要
如今Iphone6 plus已成为引领手机时尚的主流,越来越多的人热衷此款手机。在苹果公司对占领全球手机市场的营运背景下,过于重视对手机快速的更新和产量的激增,而忽略了客户对手机质量的高要求。经过客户使用一段时间,投诉手机质量的问题在迅速攀升。在高端手机不断研发的同时,更应注重研发过程中的质量管理。前期开发决定最后的成功,前期的质量管理更是顾客所见到的。只有这样才是真正对顾客负责,才能赢得顾客的信赖和发挥品牌效应。但如今苹果手机事业部的高层管理者更加关注的是研发周期、研发速度、研发价格与利润,对产品本身的质量和可靠性则关心不够。因此,在此背景下,文章分析了手机研发过程中的质量管理,希望研发工作者和高层管理者能更加重视研发过程中的质量。同时,也希望能给读者一点建议和思考。
Today, Iphone6 plus has become the mainstream of the leading mobile phone fashion, more and more people are interested in this mobile phone.In the Apple corp to occupy the global mobile phone market operations background,too much emphasis on the surge of mobile phone quick update and yield, while ignoring the high requirements on the quality of mobile phone customers.After used for a period of time, the complaint phone quality problems in the rapid rise. In the high-end mobile phone development at the same time, more should pay attention to in the process of design and development of quality management.The early development of final success, the more is the quality management customer see.The only way is really responsible for the customer,to win the trust of customers and play a brand effect.But now the senior management of Apple's mobile phone division,pay more attention to the research and development cycle, development speed, development of price and profit, to the quality of the product itself and the reliability are care enough.Therefore, under this background ,this paper analyzes the quality management in the process of mobile phone development, development staff and senior managers to pay more attention to the quality of the development process.At the same time,also hope to give readers a little suggestion and consideration.
出处
《企业技术开发》
2015年第3期30-32,共3页
Technological Development of Enterprise
关键词
研发设计
质量管理
手机结构
research anddesign
quality management
mobile structure