大学生网络消费心理调查分析——以昆明学院为例

Psychological Investigation and Analysis to Consumption Online of College Students——Take an Example of Kunming University

大学生是一个特殊的消费群体,由于所受的教育、校园环境以及年龄的特殊心理特征,使他们具有自己特有的消费心理和消费行为。文章通过问卷调查了大学生网络消费的行为、原因以及心理倾向。结果显示:大学生选择网络消费是看中商品丰富性、方便度。大多数大学生的网络消费是理性的,高校应教育和引导学生树立正确的消费观。

The“college students”is a peculiar consumption group ,due to the accepted education, campus environment and age, them have their particular consumer mentality and consumer behavior. This paper investigated the consump-tion behavior , the reason and mentality of college student by questionnaire. The result show ： The college students chose network consumption were because the rich of commodity and the convenient degree . A great major of college students’network consumption were reasonable,but a little part of them are pursuing fashion and individuality. Colleg-es and universities should educate and guide the students to set up the correct consumption habit.