数字出版时代科技期刊利用电子商务平台营销的构想

Thoughts on sci-tech journal marketing using e-commerce platforms in digital publishing era

科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向。认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销。科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益。

As the sci-tech journal publishing industry changes from traditional mode of publishing and management to digital publishing, it becomes a trend that sci-teeh publishers use e- commerce platforms for online marketing. We think that sci-tech journal publishers can develop e-commerce marketing on their own websites, professional e-commerce platforms and mobile payment platforms. It is important for sci-tech journal publishers to emphasize multi-cooperation and management. It is also necessary for the sci-tech journals to enrich the content and service, and to increase the skill training in e-commerce market and management. All above is useful to enhance the social and economical profits of the sci-tech journals.