一类考虑政府补贴的废旧汽车混合回收定价博弈协调研究

Research on mixed pricing game and coordination of automobile recycling considering government subsidies

废旧汽车回收是汽车制造企业实施绿色供应链过程很重要的环节.在总结分析废旧汽车回收流程和回收模式特点的基础上,运用博弈论和契约理论,研究汽车零售商和第三方同时负责废旧汽车回收时的混合回收定价问题,通过引入政府补贴因素构建汽车混合回收定价博弈模型,并应用收入费用共享机制对各方利益进行协调.算例分析验证了所建立的博弈协调模型的正确性,使模型更具有实践性和针对性.

Scrap car recycle is an important step for automobile manufacture enterprises in implementing green supply chain. Based on the analysis for the characteristics of recycle process and recycle mode of scrap car, this paper mainly discusses the problem of mixed recycle pricing between retail dealer and third party recycle with the methods of game theory and contract theory, and builds a mixed pricing game model to coordinate the stakeholders under a mechanism of sharing revenue and expense, considering government subsidies. The result of examples shows that the game model is effective and correct.