公共空间的视觉传达设计

VISION DESIGN OF PUBLIC SPACE

一个好的导向标识设计，需要通过简洁的风格及元素进行巧妙整合，并且传递出更深层次的信息。在更深层次信息的传递上，设计师往往会通过应用中国传统元素来进行表达，但许多设计师并没有对其进行合理的运用。本文通过对现有导向标识系统及中国传统元素的简要解析，将传统元素划分为“形、神、色”三大类形，分别进行详细讨论。清晰地阐述了如何更好地将传统元素应用在导向标识设计之中，可作为中国传统元素茌导向标识中应用时的理论依据。

A good Design of Guiding Signs needs neatly integrate the concise style and elements and should convey deeper messages. On a deeper level of information transmission, the designers often apply Chinese traditional elements for expression, but many designers do not use them reasonably. In this paper, through the analysis of the existing guidance marking system and Chinese traditional elements, the traditional elements are divided into three categories of ＂shape, verve, color＂, and are then respectively discussed in detail. This paper demonstrates clearly how to better apply traditional elements into guiding signs design, which can be used as the theoretical foundation in the application of traditional Chinese elements.