摘要
在当今的时代背景下,艺术品商品化已经形成一种趋势,"视觉传达"不再是简单的图形,图像借助媒介传播,而成为"信息"的有效传播,这一种传播被冠名为"娱乐"。这种娱乐性的传播其目的之一就是吸引消费者,其目的之二就是扩大消费欲望。所有的广告,宣传都在有意打动每一个人,让人感兴趣,吸引人们进入这个范围内。视觉设计师们不再只是单单思考有视觉欣赏性的图案作品,而是更多参与到了市场化的竞争中。
In today＇s era of the background, the commercialization of art has become a trend, and ＂visual communication＂ is no longer a simple graphics. By means of media communication image, images become the effective communication of ＂information＂, which is named as a ＂entertainment.＂ The first such entertaining communication purpose is to attract consumers, and the second purpose is to expand consuming desires. All advertisements and publicities are intended to touch everyone and make people interested so as to attract people into this field. Visual designers no longer just think pattern works with a visual appreciation, but also are more involved in the market competition.
出处
《设计》
2015年第5期86-87,共2页
Design
关键词
日本
视觉艺术家
艺术商品化
信息
消费
Japan
Visual artists
Commercialization
Information
Consumer
