摘要
优秀公益广告作品能够启发思想、启迪心灵,具有深刻的美育意义。在公益广告设计过程中,选题与创作是其关键环节。本文探讨了公益广告的选题来源问题,并论述了在创作公益广告作品过程中应具备的设计原则。
Excellent advertisement works can inspire and enlighten the mind of aesthetic education thought, which has the profound significance. During the public advertisement design process, the key is topic selection and creation. The sources of the selection of public advertisement are illustrated in this paper, and design principle that should be applied in public advertisement creative works is also mentioned.
出处
《设计》
2015年第5期127-128,共2页
Design
关键词
公益广告
创作性
公益选题
启发心灵
Public advertisement
Creativity
Public topic selection
Inspiring soul
