2013年度全国健康教育专业机构与媒体合作状况分析

Investigation on cooperation with mass media for health education institutions throughout the country in 2013

目的了解2013年度全国各级健康教育专业机构与媒体合作开展健康教育工作的情况。方法以逐级填报调查表的形式调查全国各级健康教育专业机构主办网站情况,与电视台、广播、报刊等大众媒体合作开展栏目情况,以及开展媒体沟通与培训情况。结果 2013年度共有2713个机构填报了调查表。平均每机构主办网站0.33个(省级0.88个、地市级0.49个、区县级0.30个);平均每机构与各级电视台合办栏目0.92个(省级0.94个、地市级1.10个、区县级0.90个);平均每机构与各级广播电台合办栏目0.31个(省级0.47个、地市级0.59个、区县级0.26个);平均每机构与各级报刊合办栏目0.53个(省级1.03个、地市级1.06个、区县级0.44个);平均每机构开展媒体沟通与培训1.92次(省级4.94次,地市级2.73次,区县级1.76次)。结论全国各级健康教育机构与各类媒体开展了广泛的合作,从总体上看,平均每机构开展合作情况,省级和地市级好于区县级,独立机构好于非独立机构,东部和中部好于西部。

Objective To learn the quo status of cooperation with mass media in health education institutes throughout the country in 2013.Methods A questionnaire survey was conducted in health education institutions at all levels throughout the country.The investigating context included the number of hosting websites;joint column,joint program and activities reports with TV,radio and press;the development of media communication and training.Results There were 2713 health education institutions at all levels throughout the country filling in the investigation form.The average of hosting websites of each institution was 0.33 （0.88 of province,0.49 of prefecture-level city,0.30 of district and county）;the average of joint program with TV of each institution was 0.92 （0.94 of province,1.10 of prefecture-level city,0.90 of dis-trict and county）;the average of joint column with radio station of each institution was 0.31 （0.47 of province,0.59 of prefecture-level city,0.26 of district and county）;the average of joint column with press of each institution was 0.53 （1.03 of province,1.06 of prefecture-level city,0.44 of district and county）;the average of development of media com-munication and training of each institution was 1.92 （4.94 of province,2.73 of prefecture-level city,1.76 of district and county）.Conclusion The health education institutions at all levels throughout the country established well cooperation with all kinds of media.In general the cooperation status with media for the institutions of province and the prefecture-level city was better than the district and county level;independent institutions was better than non independent institutions;institut-ionsin the eastern region and the central region was better than those of institutions in the western region.