新媒体下大学生交往形态及媒介素养培育研究

Research on Communication Form of University Students and Media Literacy Cultivation under the New Media Environment

新媒体环境下,大学生在交往形态上产生了较多问题,媒介素养的培育研究势在必行。本文尝试使用"前台、后台"理论以及"过渡转向"理论分别研究大学生新媒体交往形态和媒介素养的培育。通过参与观察法掌握调查资料,并创新运用结构化思维分析交往形态的三个阶段以及媒介素养培育的过渡转向规律,并将二者结合,探讨大学生媒介素养培育的路径取向。为新媒体下大学生思想政治教育工作提供理论和方法论上的借鉴与参考。

Under the new media environment, university students have many problems in the communication form,and the cultivation research of media literacy must be imperative.In this paper,the“front and back”theory and “transition-turn”theory were used to study the new media communication form of university students and media literacy cultivation respectively.Through observation,structured thinking analysis of three stages of communication forms and transition-turn theory of media literacy cultivation,the cultivation orientation of university students media literacy was discussed in this paper.This research provides theory and methodology as reference for university students＇ideological and political education under the new media environment.