中国网络政治参与主体的特征——基于多项式回归模型的实证分析

Characteristics of Online Political Participant in China:an Empirical Analysis Based on Polynomial Regression Model

基于大样本的网络问卷调查构建了多项式回归模型,从人口统计特征、网络基本使用特征、网络政治参与行为特征和对网络政治参与效果的态度四个方面,对中国网络政治参与主体的结构与特征进行了探讨。这些特征主要是:参与主体为年纪轻、高学历、高收入、高素质、赋有理性的群体;现实社会中职业声望与网络话语权并不完全匹配,甚至是对立的;社会化媒体成为网络政治参与的主要工具,特别是微博在网络维权上发挥着独特的作用;公民网络政治参与的主要目的是自我实现。

This article first established a polynomial regression model based on a large sample network questionnaire survey, and then discussed the structure and characteristics of online political participant of China from the following four aspects： demographic characteristics, basic characteristics of using network, characteristics of online political participative behavior and attitude about the effect of online political participation. It is found that these four aspects have the following characteristics respectively. The online political participants are mainly consisted of those rational youth who have highly educated background, high incomes and high comprehensive quality. The occupational prestige in the realistic society does not match with the network voice, sometimes it even means the least network voice. Social media has become the main tool and platform for online political participation, especially microblogs which play a unique role in online rights protection. The main goal of civic online political participation is self-actualization.