互动式教学法在《汽车配件市场营销》教学中的应用实践

Interactive teaching method in the application of the auto parts marketing teaching practice

《汽车配件市场营销》是汽车营销与技术服务专业的一门重要的专业课。该课程主要是让学生们掌握汽车配件、汽车相关产品的销售技巧,掌握汽车配件营销策划的实践技能。通过本本程的学习,让学生全面掌握汽车配件市场营销的基本理论和营销技巧,培养学生用营销学来分析和解决现实生活中汽车配件营销问题的能力,使学生毕业后能很快适应汽车配件市场营销策划和配件销售等岗位。

The auto parts market marketing is the automobile marketing and technical service professional is an important professional course. This course mainly is to let the students master the auto parts, auto related products sales skills, to master the practical skills auto parts marketing planning. Through the study of laptop cheng, let the student fully grasp the basic theory of the auto parts market marketing and marketing skills, to cultivate students with marketing to analyze and solve the problem of real life auto parts marketing ability. To make the students after graduation can quickly adapt to the auto parts marketing planning and accessories sales.