1Carlos Flavian (2006). The rote played by perceived usability, satisfaction and consumers trust on website I oya I ty [J]. I nformat i on and Management, 43 : 1-14.
2Jacques Nantel, Evelyneelaser(2008).Nonimpact of language and culture on perceived website usability[J]. Journal of Engineering and Technology Management, 25: 112-122.
3Pauwels, P. (2006).The effect of strategic and tactical cause-related marketing on consumers brand loyalty [J].The Journal of Consumer Marketing, 23(1), 15-35.
4Ville and Anu(2003). Actual Market Prices and Consumer Price Knowledge[J]. Journal of Product and Brand Management, 12(3):180-192.
5Vanden Brilll (2006) .The effect of strategic and tactical cause-related marketing on consumers brand loyalty [J].The Journal of Consumer Marketing, 23(1), 15-25.
4RAGHUBIR P,CORFMAN K. When do Price Promotions Affect Pretrial Brand Evaluations? [ J]. Journal of Marketing Research, 1999,36(2) :211-222.
5GREWAL D, KRISHNAN R, BAKER J, et al. The Effect of Store Name, Brand Name, and Price Discounts on Consumers' Evaluations and Purchase Intentions [ J ]. Journal of Retailing, 1998,74 ( 3 ) : 331-352.
6BANKS J,MOORTHY S. A Model of Price Promotion with Consumer Search [ J]. International Journal of Industrial Organization, 1999,17(3) :371-398.
7ZEELENBERG M, PUTTEN M. The Dark Side of Discount: An Inaction Inertia Perspective on the Post-Promotion dip [ J ]. Psychology and Marketing,2005,22( 8 ) :611-622.