浅析中小企业实施品牌战略存在的问题与对策

Analysis of Problems and Countermeasures of Implementation of Brand Strategy in Small and Medium-sized Enterprises

改革开放以来,我国中小企业如雨后春笋般涌现出来,但是中小企业由于自身有限的资源、对品牌价值的认识不到位、缺乏品牌经营和管理的人才等问题,导致我国的中小企业在实施品牌战略方面存在问题。本文通过分析我国中小企业实施品牌战略的必要性和品牌发展状况,为我国中小企业实施品牌战略存在的问题提出相应的对策和建议。

Since the reform and opening up,Chinese small and medium-sized enterprises have sprung up.Because of their limited resources,the inadequate awareness of the brand value,the lack of brand management and management personnels and other issues,they have the implementation of brand strategy problems.This article put forward the corresponding countermeasures and suggestions through the analysis of the necessity of our country small and medium-sized enterprises brand strategy and brand development.