情境学习理论在市场营销课程实践教学中的应用

Application of situated learning theory in practical teaching of marketing course

情境学习理论强调知识应该在情境中认知并在行为中得以发展.市场营销学是一门实践性较强的学科,将情境学习理论的教学理念和方式融入到市场营销学实践教学中,通过创设真实情境、组建实践共同体等方法为学生提供在真实情境中使用知识和工具的机会,有助于加强知识的内化和发展,提高课程的实践教学效果.

Situated learning theory emphasizes that knowledge shall be perceived in situation and developed in practice.Marketing is a course with strong practicalness.Integrating teaching ideas and methods into practical teaching of marketing course,we afford opportunities of using knowledge and tools in realistic situations to students through establishing real situation and building practice communities,which helps to strengthen internalization and development of knowledge and improve practical teaching effect of the course.