高校机器人科普文化产业探索与实践——以西北工业大学舞蹈机器人的推广与应用为例

Exploration and Practice of Science Popularization-Culture Industry of Robot in Colleges and Universities :Taking the Dancing Robot's Popularization and Application of Northwestern Polytechnical University as an Example

随着我国科研实力的进步,依托高等院校建立的科普文化产业正在蓬勃发展。文章以西北工业大学舞蹈机器人的推广与应用为例,首先通过前期的市场调查提出高校机器人科普文化产业探索实践的五点原则,然后通过三个高校科普文化产业探索实践的案例——机器人校园行活动、科技夏令营活动、机器人文化产品的设计与营销,提出在实践探索阶段应如何进行相关产业发展,最后提出了具有西北工业大学特色的科普文化产业规划,促进了高校高技术产品从竞赛导向的单一模型向"研发—校园特色文化产品—社会商业表演"一体化商业模式的转变。

With the progress of Chinese scientific research strength,the establishment of science culture industry which relying on colleges and universities is booming.This article takes the popularization and application of dance robot in Northwestern Polytechnical University for instance.First of all,it proposes five principles of college robot science culture industry of institutions through the market research.Then it proposes how to explore the development of related industries by three exploration practice cases of robot line activities on campus,science and technology summer camp activities and robot design and marketing of cultural products.The development of related industry in the practice exploration stage is put forward.Finally,it proposes the plan of science cultural industry planning with the characteristics of Northwestern Polytechnical University.Theses promote the transformation of university-oriented high-tech products from the single model of contest to the integrated commercial model of ＂R D-campus cultural characteristics of the product-Social Business performance＂.