特产文化交流互动的商业模式行为研究

business model behaviour studies of specialty cultural exchange interaction

文章从企业角度,对消费者对于认证特色原产地品牌的俗称地方特产的产品信任与购买行为的一面展开初步研究,提炼出一般意义上的旅游目的地特产的营销商业模式,用"阳江手信"特产文化交流互动营销作实例,以期为地方特色产品的规划、创新相关商业模式提供参考。

The article from the perspective of enterprise, to consumers for the certification of origin characteristic brand commonly known as special local product of trust and purchasing behavior of a preliminary study, extracting common sense the-special tourism destination marketing business model, using ＂yangjiang hand letter＂ interactive marketing specialty and cultural exchange for instance, in order to place characteristic product planning, innovative business model to provide the reference.