高校品牌的公共传播模式研究

Research on Public Communication Modeof University Brand

文章分析了高校品牌传播的基本状况及影响因素,对高校品牌的公共传播模式进行探讨,将高校品牌传播过程进行分解,并根据高校品牌传播的各阶段提出了建议。

In this paper,it analyzed the basic situation and influencing factors of brand communication,discussedcommunication mode ofbrand publicin colleges and universities were, and resolve the decomposition process of brand communicationin colleges and universities, and proposedsome suggestions according to the stages of brand spreading in colleges and universities.