中国传统文化元素在平面设计中的应用

Application of Chinese Traditional Culture Elements in Plane Design

在今天世界文化交流的舞台上,如何将民族的传统文化地与现代的国际性视觉语言融合在一起,从而更好地展示我们独特的传统文化和民族个性,已经成为平面设计师们面临的重要课题。文章从中国传统文化构成元素中的中国书法、水墨、民俗图形、民族色彩三方面,阐述中国传统元素在现代平面设计中的应用情况,探讨如何吸收传统文化元素,应用于现代平面设计之中,形成具有民族化特色的,中国式风格的现代设计理念。

At present, on the world culture exchange stage, how to combine the traditional culture and modern international visual language together, in order to show our unique traditional culture and national characterbetter, has become an important project for graphic designers. In this paper, from the aspects of Chinese calligraphy, ink and wash painting,folk custom graphics and national color, we tends to illustrate the application of China traditional elements in modern graphic design, and discuss how to absorb the traditional cultural elements, to form the modern design concept with the characteristic of nationality and Chinese style.