高职院校开设软件营销专业的必要性研究与思考

Higher vocational colleges to open software marketing professional, the necessity of research and thinking

文章通过分析国内软件营销行业的发展现状,以湖南外贸职业学院为例,从学院、学生和用人单位三方阐述高职院校软件营销专业设置的必要性,并对软件营销专业的建设从教学体系、校企合作和学生综合素质的培养等方面提出建议。

The article marketing through the analysis of the domestic software industry development present situation, in the case of hunan vocational college of foreign trade, from the college, students, and the three of unit of choose and employ persons expounded the necessity of software marketing major setting in higher vocational colleges,and the construction of software marketing professional from the teaching system, the cooperation between colleges and the cultivation of the students＇ comprehensive quality and so on are proposed.