基于产业集群的政府引导型区域产业构建研究

The Government Guided Construction of Regional Brand Based on Industry Cluster

基于产业集群视角,对政府引导型区域品牌构建进行了研究。首先分析了区域品牌内涵、特点及其构建的载体与基础,然后探索了政府引导型区域品牌构建的具体模式。以"浏阳花炮"为例,对政府引导在区域品牌构建的作用机制进行了实证分析。最后,提出了政府"以引导为主,干预为辅"的相应对策建议,以期更好地指导我国区域品牌的创建。

Given the important role of government in the area of brand building,this paper based on the perspective of industrial clusters, based on the government- led regional cultural brand building were studied. Firstly, analyze the regional brand connotation, features and built on the carrier and then explored the specific mode of government- led regional brand building type. Take ＂Liu yang Fireworks＂ for example, empirical analysis the mechanism of government guidance in the area of brand building. Finally,propose the government ＂guide the main intervention supplemented＂ appropriate countermeasures in order to better guide the creation of regional brand.