卷烟企业品牌竞争力的省际差距评价

Provincial Disparities Evaluation Cigarette Enterprise Brand Competitiveness

研究基于科学性、客观性和可比性原则,从卷烟工业企业品牌规模竞争力、资源竞争力和能力竞争力等三个方面构建了卷烟工业企业品牌竞争力的省际差距评价指标体系,并利用主成分分析方法动态比较了2005、2010和2012年三个关键时间点卷烟工业企业品牌竞争力的省际差距,从动态性角度考察了这种竞争力差距形成的原因以及演变的趋势。研究认为卷烟工业品牌竞争力省际差距呈现扩大趋势,而卷烟品牌合作生产能力、卷烟品牌规模竞争力和品牌管理水平是形成省际差距的重要原因。对此,提出了相关的对策建议。

The cigarette industrial enterprise brand competitiveness is an important standard to measure a provincial tobacco industry, is also an important symbol of the development of local economy. This study is based on the scientific,objective and comparable principle, from the three aspects of the cigarette industrial enterprise brand scale competitiveness, resource competitiveness and ability to competitiveness, constructs the evaluation index system of provincial disparities cigarette industrial enterprise brand competitiveness, and using the principal component analysis method of dynamic comparison of the fifteen Dynasty（2005） and eleven late five（2010） and the competitiveness of the brand in 2012 three key point in time the cigarette industrial enterprise of provincial disparities, the reasons for the formation of the competitiveness gap and evolution trend from dynamic angle, the cigarette industry brand competitiveness of provincial gap between the present trend of expansion, while the cigarette brand cooperation production capacity, the cigarette brand competitiveness and brand management an important reason for the gap between provinces. In this regard, puts forward relevant countermeasures and suggestions.