提升高校微信思想政治教育实效性的若干思考

Thoughts on Enhancing the Effectiveness of We Chat for Ideological and Political Education in Universities

微信作为一种网络新媒体,是大学生获取信息的一种新的路径和渠道,并深深地影响了大学生的思维方式、行为方式和生活方式。它促进了高校思想政治教育的生活化、个性化、隐形化,提高了其实效性;同时,也给高校思想政治教育带来了新的挑战。因此,高校应不断构建"微主体"、占领"微阵地"、融入"微生活"、增强"微动力"、优化"微环境",切实提升高校微信思想政治教育的实效性。

As a kind of new media network,We Chat is a new path and channel for college students to get information,and deeply influences the way of thinking,behavior and lifestyle of the college students. It makes the ideological and political education in universities become personalized and invisible,and improves its effectiveness;at the same time,it also brings new challenges to the ideological and political education in universities. Therefore,universities should continue to build ＂ micro main body＂,occupy ＂ micro position＂,integrate the ＂ micro life＂,enhance the ＂ micro power＂,optimize ＂ micro environment＂,to actually enhance the effectiveness of We Chat for ideological and political education in universities.