基于河北省乡村旅游信息调查的城市化背景下农民素质对旅游业发展的影响分析

Effect of the Development of Farmers' Quality on the Background of Tourism City Based on the Statistical Analysis of Rural Tourism Information Survey in Hebei Province

采用抽样调查结合典型调查的方法,利用李克特5分制态度量表,从居民感知的视角,将乡村旅游开发对农村社会、经济、环境、技术的影响进行了调查。结果表明:绝大多数旅游区居民不仅能客观的意识到旅游业的利益与弊端,也能意识到目的地居民自身素质对旅游业的影响。以此为基础,提出了政府、投资者与居民三方有效联合,保护和维持旅游资源的可持续发展的有效措施。并通过不断提高旅游地农民素质教育水平,促进旅游业持续健康发展,在农村经济快速发展中发挥了巨大作用。

By sampling survey method combined with the typical survey, using Likert 5 point system state scale, this article has carried on the impact of the development of rural tourism on rural society, economy, technology, environment from the residents＇ perceptions. The results showed that, the advantages and disadvantages of most tourist area residents not only objectived consciousness to the tourist industry, also could realize the impact of destination residents＇ quality on the tourism industry. Taking this as the foundation,it proposed the government,investors and residents of the three party effective joint, effective measures to protect and maintain the sustainable development of tourism resources. And by improving the quality of farmers level of education tourism, it would promote the sustained and healthy development of the tourism industry, and played a significant role in the rapid development of the rural economy.