艺术创意与市场营销的关联度

Correlation Between the Application of Artistic Creativity and Marketing

艺术创意丰富了市场营销的模式,可以广泛应用于营销沟通的多个方面。艺术创意创造的审美感性体验与营销结合,便创造了体验营销的商业模式。艺术与游戏的天然联系又可以运用到商业娱乐秀中,通过体验营销,实现艺术创意在娱乐秀中的多种商业价值。艺术创意在市场营销中的应用还可以赢得消费者的购买认同,产生客户心理价值,提升客户价值,从而增强企业的市场营销的能力。

Artistic creativity enriches the marketing mode and can be widely used in many aspects of marketing communication. The combination of aesthetic experience made by artistic creativity and marketing creates the business model of experiential marketing. The natural link between art and games can be used in commercial entertainment, which can accomplish the variety commercial value of the artistic creativity by experiential marketing.The application of artistic creativity in marketing can also acquire consumers＇ purchase identity, generate customer psychological value, promote the customer value, and enhance the ability of enterprise marketing.