基于大数据的旅游市场研究综述

互联网技术的兴起及大数据概念应运而生使得旅游信息的传播不再受时空的限制,本文分析了用户对旅游的网络关注度和实际旅游市场需求的关系的研究现状,梳理了其研究内容、思路及发展趋势,期望整合有利因素,为旅游部门做出科学、合理的决策提供有力借鉴。

The rise of Internet technology and large data concepts emerge as the times require communication makes the tourism information is no longer limited by time and space, this paper analyzes the user of travel network focus on the relation between degree and the actual needs of the tourism market research, combing the research contents, ideas and the development tendency, expect the integration of advantageous factors, provide powerful reference for the tourism sector to make scientific, rational decision.